To live humbly in nature, as human beings, as part of life on earth.
Striving for lifestyles that value products and ingredients derived from nature.
This is Aska's way. Modern society prizes efficiency and low cost above all else. If this means we are behind the times, so be it.

But we do believe this: the importance of respect for the environment and the biosphere is something we human beings must never forget. This is important above all else.

Environmental hormones, Allergies.
Synthetic chemical substances are inundating our environment, presenting human beings with many unprecedented problems.
The human body is fundamentally part of the natural world. Are artificial substances really compatible with human life?
Today's modern society lacks something very basic - respect for nature. Now our world is at a crossroads, and we have begun to wake up to the importance of nature and natural ingredients.

Since its founding, Aska has been making products based exclusively on natural ingredients. We do this because it's the right thing for our customers and for the planet. In doing so, we fulfill our corporate responsibility and deliver to customers an eternal value: peace of mind.

Aska has always, and will always, be wholly committed to the use of natural ingredients.
Regardless of how times change, our goal will never waver. Aska will remain faithful committed to doing the right thing.