aska corporation

The Story of Aska

In the Beginning

Doubts about Petroleum-Based Cosmetics

During his days as an oil company employee, Aska President Teruyuki Nanbu noticed that petroleum causes skin irritation.
No amount of skin cream applied to the site of contact with petroleum could prevent dryness from returning the next day. Nanbu was never satisfied with the different creams he tried. One day, he happened to glance at the ingredients contained in skin cream, and saw that it contained synthetic chemicals derived from petroleum.
"How can cream derived from petroleum protect against the effects of petroleum?" Nanbu felt deeply skeptical.

The Origin of Our Commitment to Natural Ingredients
In 1994, Aska Co., Ltd. was established in Oita City, Japan.
Driven by skepticism toward the routine use of petroleum-based chemicals in cosmetics, Nanbu decided to create cosmetics made solely from natural ingredients.
"Cosmetics made with petroleum-based chemicals are just copies of natural cosmetics. So why not make the real thing? If we do, people will respond."
This is the origin of Aska's commitment to natural ingredients.

Company History

1997

Aska introduces its first natural skin care product, the basic four-item set.

1998

Aska raises alarm bells with publication of
"The Cosmetics You Choose Will Change Your Life: Your Skin is in Danger!"

1999

Listening to customers: this is Aska's guiding principle since its founding

April

Teruyuki Nanbu awarded Ph.D. in Biochemistry from Westminster College, becomes Visiting Professor, Honolulu University, Hawaii.

August

First Aska Symposium held at Nikko Hotel, Tokyo.

September

Aska Corporation Inc. established.
Full-scale sales of nature cosmetics begins.

October

Teruyuki Nanbu receives the Japan Culture Promoting Association's Award for Distinguished Service to Society and Culture.

December

All Aska products awarded the Grand Prize of the World Arts and Sciences Culture Council, International Academy of Education.

2000

Aska's commitment to natural ingredients wins wide acceptance.

June

Teruyuki Nanbu awarded honorary Ph.D. in Environmental Science, James College.

November

Teruyuki Nanbu awarded World Culture Grand Prize, Federation of World Peace and Culture, and named Permanent Special Fellow, International Academy of Education.

2001

Aska continues to warn of the dangers of petroleum-based synthetic chemicals as additives in products other than cosmetics, and gains international awareness.

February

Aska receives letter of thanks from Executive Director, United Nations Environment Program.

August

Publication of "You're Using Petroleum-Based Cosmetics on Your Skin!? What You Need to Know to Choose Safe Cosmetics".

October

Publication of "These Cosmetics Will Shorten Your Lifespan!! How to Tell Good Supplements from Bad".

2003

Aska opens Musee Aska Ginza, its first retail sales outlet, at Printemps Ginza department store, expanding from mail-order sales to face-to-face sales.
Tokyo office opens.

2004

Birth of the "Airless Container".
Striving to preserve product freshness, Aska develops and introduces the "Airless Container" for cosmetics.

2005

In response to customer demand, Aska develops numerous new products.

April

Aska's line of health foods completely renewed, with an emphasis on foods meeting Japan's updated government standards for health claims.

July

Birth of Acne Deep Skin Care N-Skin product lineup.

September

Aska completes its A-ZEIN super-premium skin care series.

2006January

Aska introduces its long-awaited A-ZEIN APS series.
Aska cosmetics users exceed 2.5 million.

February

Party to celebrate the 100th Aska Symposium.

March

Aska retail outlets achieve national penetration of major department stores (48 outlets as of September 2007).

In years to come,
Aska will continue striving to meet the exacting expectations of its valued customers.


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